Meet Toy, a squishable friend that listens.
An interactive AI companion designed for children. Toy engages kids in meaningful conversations, tells stories, answers questions, and grows with them as a friendly learning partner.
Tap the tail to switch modes · pat to squish
Maple Orange · Play mode: Stories, games and music
Made to be held, not stared at.
Instead of screens and buttons, children interact through natural tactile gestures and physical feedback.
- 01
Pat or squish to wake
No screens, no buttons. A gentle pat or squish turns it on, and blinking eyes say hello.
- 02
Twist the tail
The interactive fidget tail toggles between Play, Study and Sleep modes.
- 03
It talks back
Responds with voice, sound effects, stories and music, and grows with your child as a learning partner.
- 04
Winds down at bedtime
Helps with bedtime routines using calm sounds and a soft, dimming LED base light.
Soft outside. Smart inside.
Safety and touch are our top priorities. The hardware is seamlessly integrated into child-safe, durable materials.
- Body
- Matte, squishable, non-toxic silicone
- Ears
- Felt fabric concealing the built-in speakers and mics
- Tail
- Soft-touch flexible rubber
- Charging
- Hidden USB-C port
From the sketchbook.
We envisioned a squishable, friendly companion rather than a traditional gadget. Here is a look at the design decisions that make the Toy engaging, safe, and intuitive for children.
